Multimedia

Multimedia, very broadly speaking, is media that is multi-faceted. This means the audio, visual (still and moving), text and interactivity are all fused together in a package that delivers a more meaningful, comprehensive message to its audience, as compared to just a singular form of media. This relatively new, and constantly evolving technology didn't just improve interpersonal communication, but also enhances the way advertising is used in the cloak and dagger business world.

Back in the day when traditional media was king, companies advertised their products via newspaper (pictures, text); radio (audio) and billboards (pictures, text). With the advent of the internet and the surge of numerous computer-based technological advancements, multimedia came into inception, and businesses around the world began their foray into the digital realm.

Unica is one such company that helps other companies with marketing communication- they design websites, brochures, business cards, and help to maintain and update online content; more impressively, they even use modern social networking sites such as Twitter and Facebook to reach out to clientele. I particularly like their slogan: "Turning information into communication". That's what multimedia, in the context of marketing and advertising, to me, is all about.